In this session, I will be discussing how to create the perfect directory or Destination Marketing Organization site from the ground up. A directory site or DMO site is regionally focused and typically has many different components that overlap and connect. I’ll discuss the best tools and practices for building these components and also how to organize and tie the content together.
I’ll start by laying the groundwork and organizing the different elements (Business Listings, Places to Go, Events, Maps, etc). I’ll then continue with examples of excellent themes and plugins that can be extremely helpful for this type of site. If you like to get your hands dirty, then you’ll enjoy the section on creating and linking custom post types, including custom fields and user generated content.
Lastly, I will include how to monetize your directory site and how to promote and grow your DMO for your intended audiences.